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The 2024 Gurjaani Wine Festival: Where Tradition Meets Celebration

This year, the charming town of Gurjaani, nestled in the heart of Kakheti, is preparing to host the grandest wine event in the region.

On October 12, Akhtala Park will once again come alive with the rich aromas of wine, the lively buzz of excited guests, and the beautiful harmony of Georgian polyphonic singing. With 424 participants and over 30,000 guests expected, the Gurjaani Wine Festival continues its legacy as the most crowded and celebrated festival in the region.

From crisp whites to bold reds, from the golden hues of traditional Kvevri wine to the fiery spirit of chacha, the festival offers an unmatched tasting experience. The culinary delights won’t be far behind. A special culinary space will host invited chefs, preparing authentic Georgian dishes on the spot, perfectly paired with the wines on offer. Whether you’re a foodie, a wine enthusiast, or someone who just loves a festive atmosphere, you’ll find something to delight your senses here.

The festival promises more than just wine and food. It will be a feast for all ages, offering a range of activities for families and groups of friends to enjoy in a picturesque park draped in autumn’s colors. Sports competitions, grape pressing, and other entertainment events will create lasting memories for all.

Guests will have the chance to explore more than 10 different spaces within Akhtala Park, each tailored to enhance the experience. A sommelier show will highlight the best in Georgian wine, including a special feature on IWSC Gold Medal-winning wines. In addition, the festival will showcase a lively Georgian market with an exhibition and sale of local fruits, vegetables, handmade Kakhuri sweets, and authentic crafts.

The highlight of the event is the deep connection to Georgian tradition, where ancient winemaking techniques—especially the revered Kvevri method—will be front and center. This is no ordinary festival; it’s a celebration of the very essence of Georgian culture, history, and craftsmanship.

What sets the Gurjaani Wine Festival apart is its dedication to promoting Kvevri wine, recognized as a UNESCO Intangible Cultural Heritage, and its commitment to positioning bottled Georgian wine as a high-quality product in international markets. The festival has grown each year, and since 2022, it has been an official partner of the prestigious International Wine and Spirits Competition (IWSC), with support from the National Wine Agency.

The festival organizers take pride in curating a unique experience for both participants and guests. “We are thrilled to see the festival grow every year and to feel the love and appreciation from everyone involved. This event is not just about wine; it’s about bringing people together to celebrate something deeply rooted in our history and culture. Each year, we strive to make it special and memorable for all,” says a representative of the organizing team.

This year’s Gurjaani Wine Festival is made possible by the generous support of its partners. The Bank of Georgia takes on the role of general sponsor, while Teliani Valley Winery proudly steps in as the official sponsor. Their commitment to promoting Georgian wine culture ensures that the festival continues to thrive and grow, year after year.

Whether you are a seasoned wine connoisseur or simply someone looking for a vibrant cultural experience, the Gurjaani Wine Festival 2024 is not to be missed. Immerse yourself in the world of Georgian wine, enjoy the lively atmosphere, and create unforgettable memories in the heart of Kakheti. See you on October 12 in Gurjaani!

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