In 2024, Georgian wine was showcased at 24 international exhibitions, 13 festivals, and approximately 100 tasting events involving around 200 Georgian wine companies, the National Wine Agency reported.
The agency noted that Georgian wine presentations took place in 20 countries, including the USA, Portugal, Finland, Denmark, Austria, Norway, Italy, the Netherlands, Japan, Poland, Germany, China, France, the United Kingdom, Belgium, Hungary, South Korea, Switzerland, Turkey, and Latvia.
“Strategic markets for Georgian wine still are the USA, the United Kingdom, Germany, Poland, the Baltic States, China, South Korea, and Japan.
Various promotional activities are being carried out in these regions by the National Wine Agency’s partner companies to enhance the global profile of Georgian wine and boost exports. In addition to international events, Georgia hosted wine exhibitions, competitions, tours, and festivals in 2024, contributing significantly to wine tourism development and fostering wine culture among the local population.
Across Georgia, 54 wine-related events were held, including 17 exhibitions and festivals, 15 tasting presentations, 16 wine tours with foreign wine professionals, as well as competitions and a symposium.
The state program for Georgian wine promotion, aimed at market diversification and increasing export potential, had a budget of GEL 16 million in 2024. Notably, preliminary data indicates that Georgian wine exports grew by 6% compared to 2023, reaching 95 million litres,” the National Wine Agency stated.